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PUBS Consulting Services

Penn Undergraduate Biotech Consulting is offering a pro-bono market research and assessment for early stage, pre-clinical biotechnology or medical device startups at the University of Pennsylvania. We are a flexible and highly motivated group of undergraduate students dedicated to providing valuable insights for clients that aid in the commercialization process. Prior work and sample presentations can be provided upon request. The project team will be led by Shelby Wilkinson, a junior in the highly selective Vagelos Program in Life Sciences and Management; she will earn a degree in Molecular & Cell Biology from the College of Arts and Sciences as well as a degree from Wharton in Finance. She has both significant lab research and business development experience, having consulted on three other early-stage life science ventures in the Philadelphia area with various scopes. The team will consist of 4-5 competitively selected undergraduates with various backgrounds in biotechnology and medical device related fields such as bioengineering, biology, and management. Please reach out to Shelby at wshelby@wharton.upenn.edu if you are interested in this exciting opportunity.


Scope

We do analysis of the treatment paradigm in order to inform unmet needs in the space. We also try to understand market opportunity for the product, competitive landscape, and identify the parameters investors would seek such as pricing, market penetration, market size projections, and desired clinical data.

Methods of Research

We use rigorous secondary data review and analysis using journals and other publications to identify the overall market landscape, addressable patient populations, and the current treatment paradigm. In additoion, we use in-depth physician interviews in order to identify: unmet needs, response to target product profiles, and feedback regarding clinical development

Timing and Deliverables

- Project can be initiated immediately, with final presentation delivered by end of April/early May. Regular contact will be established between PUBS Consulting and the client.